adidas has tapped football legends including Lionel Messi, Karim Benzema, Son Heung-min and Jude Bellingham for its FIFA World Cup 2022 campaign, Impossible Is Nothing, narrated by Hide & Seek hitmaker Stormzy.

A spokesperson for the brand commented ‘There is a rare moment, once every couple of years, at the beginning of The World Cup when it truly feels like impossible is nothing. A time when players and fans come together united by the belief that they will bring the trophy home.... It’s precisely that spirit that our campaign hopes to inspire in fans around the world’.